Nokia to Provide Internet-Based Services in Indian rural area
The myth about the lateness of mobile phones usage in rural area had been proven to be wrong. In fact, mobile phones are a big hit there. To answer this trend, Nokia has revealed that they will launch a campaign to target this market.
Nokia President and CEO Olli-Pekka Kallasvuo say that the company is working on internet-based services for the rural market soon. It is reported that they are working on micro-finance, distribution, and even agricultural services for the rural market as well.
All this is part of Nokia’s strategy to fully penetrate and conquer the still untapped rural mobile phone market. The new services will be enabled in their low-end to mid-range phones, although it wasn’t mentioned whether the whole thing will be launched throughout India or just in specific regions where operators support it.
Via: itexaminer
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