How Nokia Comes up with a Design
After attending the first open-house of Nokia Design Center in Soho, London, 3g Week’s journalists have something to share with. According to them, Nokia’s designs always come from complicated processes: “We usually think of design as a process in which the properties of a physical object, such as the shape and size, are determined … [but] it is not that simple. Younghee Joung, Nokia’s Senior Design Manager, explained that cellphone design involves much more than just choosing and cutting the different components and then knitting them together.” (3 g Week)
Younghee Joung had shown that a design making always involves [1] studying human behavior and lifestyles, by going to various places and applying different research methods depending on the targets to find; [2] conducting in-depth interviews to identify customers’ needs, motivations, importance, etc., and [3] a street research on how an ideal phone should be like by asking people to draw out their ideas; [4] having field-researchers translating all finding into concepts and ideas to share with designers; [5] having proceed with a hand-drawing sketch, and then proceed with [6] creating the computer images.
Designing a new cellphone model certainly involves a lot of hard work. It should, as Nokia makes 16 cellphones every second. “We are dealing with human behavior, and there are billions of users with such a broad range of preferences that we have to take into consideration,” explained Joung. That is why she and her teams go to various places in the world to get up close and personal with the future users of Nokia’s cellphones. Their research, which has very little to do with inventing new technologies, plays a crucial role in determining how the cellphone may help those people in their future communication.
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