Nokia still admitted Mobile TV
DVB-H has been confessed by Nokia’s head of internet service isn’t taking off in the means the firm had hoped, and that customers give the impression more in downloading content than watching broadcasts.
“We have seen that there are multiple segments who are not interested in the broadcasting, but rather in downloads”, said Niklas Savander in a conference, Helsinki.He assumed “roll out is slower than… we anticipated a couple of years ago”.
This should come as no surprise to anyone who watches TV. As the living room experience moves steadily towards an on-demand model, it seems perverse for the mobile-TV industry to be deploying a broadcast paradigm. There are situations where everyone wants to watch the same thing at the same time - sporting events or world-shaking news - but the rest of the time 3G networks seem to be sufficient for distributing video.
Nokia has pushed DVB-H very hard in Europe, and beyond, but there are still only 12 deployments worldwide (and three of those are in Italy).
Deploying a new broadcast network is very expensive, and operators are going to have to find innovative ways of clawing that money back if they’re going to make any success of mobile video - and that’s assuming that punters actually want to watch it anyway.
Via: Theregister
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