Nokia Launches Cheap Handset in Africa
With the progress of Africa’s fast-growing low-end phones market, subsequently Nokia wants to take a lead this market, one of Nokia plans is low-cost handset.
Lately, low-cost handsets have been launched by Nokia for Africa’s market. They are Nokia 5000, 2680 Slide, 1680 Classic and nokia 7070 Prism. The new model of handsets equipped with entertainment and Internet access, voice recorder, FM radio and MP3 ringtones, according to Dorothy Ooko, the company’s communications manager for East, Central and Southern Africa.
While Africa’s first-time buyer market continues to grow, Ooko said the number of people seeking to replace their mobile phones with newer and advanced models is also increasing.
The new handsets will be shipped into the region at various times and with different prices.
“In 2008, Nokia anticipates that for the first time, the number of replacement purchases in the emerging markets will exceed those of the first-time buyer,” Ooko said via e-mail.
The new handsets will be shipped into the region at various times and with different prices.
The Nokia 5000 and 1680 classic are expected to ship in the second quarter with estimated prices of ¬90 and ¬50, respectively, before taxes. The Nokia 2680 slide and Nokia 7070 prism are expected to ship in the third quarter. The Nokia 2680 has an estimated price of ¬75 while the Nokia 7070 will cost ¬50.
Emerging markets account for the majority of first-time buyers of Nokia brands, according to Alex Lambeek, Nokia’s vice president for the entry-category market.
Surveys recently carried out in Africa indicate that pricing remains a major obstacle to mobile telephony’s growth.
The Global System for Mobile Communication Association estimates that 330 million people in Africa will own a mobile phone by the end of 2008, up from the current 270 million.
Via: PC World
Tags: 1680 Classic, 2680 Slide, Nokia 5000, Nokia 7070 Prism
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